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YSC SS13 Runway Watch - Disturbing London

Tinie Tempah and friends, took to the London skyline this weekend during London Collections: Men, to celebrate the official launch event for his debut menswear collection, which is aptly called Disturbing London.

The line offers up a selection of graphic printed tee’s, sweaters, aviator jackets and chinos, which are being stocked exclusively at Selfridges. Whilst the collection doesn’t offer award winning design skills, the product is right for our London market, fusing use of colour and slogans, to attract the key audience.

Tempah took to the roof of shopping mecca Selfridges, where the likes of Elton John, BFC Champion David Gandy, and Jessie J rubbed shoulders at the end of a long day, over a glass of champagne.

YSC - Your Samples Collective

YSC What We’d Wear - Addicted to yellow maybe…

Ralph Lauren Black Label Knitted Silk and Cotton Blend Jumper / £570 / Mr Porter / This item catapultes itself into the realm of need, want and lust all at once, as it rather perfectly fits the bill of being the YSC statement colour for AW12! Credit card at the ready me thinks…

YSC - Your Samples Collective

R.E.B.L.O.G.

I’m all about the colour yellow this season, well spotting it at least! I’m working on making it my colour of choice for AW12…Mister Tinie Tempah is sporting a rather charming sweater (which i’m now HUNTING FOR!!!)

YSC - Your Samples Collective

(Source: itsallmentalmasturbation, via steezasaurusrex)