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YSC Where We’ll Be - London Collections: MEN

The only “word” that YSC can use to summarise the release of the schedule for London Collections: MEN, is

S.U.P.E.R

C.A.L.I.

F.R.A.G.I.L.I.S.T.I.C. 

E.X.P.I.A.L.I.D.O.C.I.O.U.S.

One glance at the 4 day proceedings for #LC:M, and it’s easy to see that time, effort and dedication, have gone into pulling together some of Britain’s finest design talent and visionaries. The likes of #Burberry will host a private breakfast to showcase their timepieces, whilst our Bright Young Things such as #MatthewMiller and #JamesLong, will have a number of models tread the runway in their SS13 collections….to top all of this off, #RichardNicoll will present his first ever menswear collection, and we welcome design genius #JonathanSaunders to London, with his very covetable items.

With news that UK menswear sales are constantly on the up, it’s great to see a mix of heritage brands, paired with the new and edgy, take to the stage of The Hospital Club and other locations across London to wow the worlds press and fashion lovers.

Most exciting of all, is possibly the news the HRH Prince Charles, will entertain an elite batch of chaps (and ladies) at St James Palace, to get the ball rolling for what is a truly inspiring 4 days.

Get your invite requests in now boys, as it’s sure to be a sell out.

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Team Topman were onto something when they first began the plight, of attempting to better the menswear market, in a joint effort with Fashion East. As we look toward the future of fashion, the most notable characters are those whose talents have been allowed to flourish and develop, at some of Britain’s most highly esteemed hubs for creating fashion royalty (CSM, LCF and RCA) and the man shows and teams have tapped into these gems, to help them unearth and unlock the key to London’s fashion success.

Many years down the line, we are lucky to have the talents of #MatthewMiller #JamesLong and #WilliamRichardGreen to name but a few, who are presented under a great spotlight, to the worlds media and fashion lovers, and their contribution to fashion goes a long way toward putting London’s name firmly on the map as a style capital for menswear. These three names are one’s which will undoubtably be around for a many years, they hold the key to longevity in those creative minds of theirs…keep up the good work chaps :)

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YSC - BFC Menswear Collections Announcement

It’s a great day for UK menswear brands and their designers, as the British Fashion Council announce plans to showcase the talents that we harness, in a dedicated schedule this June, entitled LONDON COLLECTIONS: MEN

Chairman of the BFC, Harold Tilman, made the announcement today following the recent men’s shows in Milan and now Paris “The menswear industry has been growing from strength to strength in past years and this is true testament to this, London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural programme creating a festival for Menswear in what will be a truly exciting year for the UK. I would like to thank Dylan Jones as Chair of the newly formed Fashion 2012 Menswear committee and all of the members, designers and brands involved in making this work.”  

A stellar team are being put in place to ensure that we are represented by the best of British, the likes of Dylan Jones, Tim Blanks and Tom Ford, will come together to decide how best to showcase designers such as James Long, Matthew Miller and Richard Green, all of which have previously benefitted from the support of NEWGEN MEN and MAN.

I am very much looking forward to how this unfolds and cannot wait to find out more details, as we draw closer to the 3 day showcase :)

http://www.britishfashioncouncil.com/news/392/London-Collections

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