Since joining Burberry 11 or so years ago, Christopher Bailey has been key to the rebranding of what was a flagging brand, and all these years later, Burberry now sits upon a pedestal so high, that it’s counterparts daren’t bother to try and eclipse what they have created. Bailey is for this day and age, the oracle for creating beautiful pieces, and there are over 12million facebook fans to prove it!
For the SS13 show in Milan, team Burberry took their existing shapes and cuts, and sexed these up with the help of some very electric metallic fabric. As the opening looks emerged, you felt as if you had taken a trip to the garden of Eden, looking at a selection of forbidden fruit, willing you to try them on, and lavish in the splendour of metallic brights. Collars were backed with the fabric, whilst shirts and entire outerwear pieces were crafted of the fabric…this was Burberry’s way of saying let’s have fun next year, no matter what the British summer weather is saying!
As always, the suit jackets were impeccably cut, but for SS13 the length shortened, which of course will appeal to a new younger customer, these pieces were paired with intricate prints that seemed more grown up than the African explosion for SS12, refined shapes, with a reduction in scale and a more subdued colour palette more usual of the Burberry man.
The bright lights of “metalica” continued to parade down the runway, taking shape in the trousers (and unfortunately the sandals too - YSC don’t like feet, so this wasn’t a great look for us) working it’s way to a crescendo of amazing bomber jackets which will no doubt be a big hit!
There may be very little house check on show, but you don’t feel cheated as the Judy Jetson metallics and subtle prints open new doors for the Burberry customer!
YSC - Your Samples Collective