YSC Brand Watch - Opening Ceremony Coming to London!!!

Dear Sweeeet Baby J.E.S.U.S. 

American based retail emporium, Opening Ceremony, have for many years, spurned a thousand dreams for devoted fashion folk, and YSC can hardly contain the excitement to announce that TEAM OC, are packing a trunk full of lovely things, and coming to the not so sunny shores of London!

Carol Lim and Humberto Leon (the brains behind the operation) have for the past 10 years, steadily built an empire stateside, that houses new / emerging designers, alongside those with a few more years of experience. 

UK shoppers can expect to find an OC pop up live in Covent Garden, toward the end of July, just in time for the Olympics…and with the new store, also come some very special collaborations, that the dynamic duo have curated with the likes of Adidas.

Following the POP UP shop, a dedicated space will open its doors in early August, housing brands such as #Kenzo, #ProenzaSchouler and British designer, #ChristopherRaeburn.

The clocks are ticking toward July, and whilst Lim and Leon have told us to put the kettle on and warm up the scones, I think it best that we put our credit cards on ice until their launch, engines at the ready!

YSC - Your Samples Collective