YSC Presents Best of British is a retail outing for a selection of the UK’s best emerging menswear design talent, located in the heart of central London.
Covent Garden’s hidden shopping village, Seven Dials will play host to a two week menswear pop up shop from September 6th - September 19th, allowing our chosen creatives, to stock, and sell a capsule edit of their AW12 collections, along with a small selection of exclusively designed and produced pieces for YSC.
Your Samples Collective, started life as a blog, dedicated to exploring menswear fashion and lifestyle, through the eyes of a Londoner. As the YSC concept has developed, it has become an umbrella network of Dirty White Unicorn Limited, a company that has a primary focus on producing unique events.
Committed to supporting home grown talent, we have selected a diverse mix of designers, who range from dotty RTW, to classic cuts that come with a twist. This is the first combined project for DWU and YSC, and as we move forward, we aim to support more menswear designers with innovative concepts, that highlight their work.
The sole aim of this YSC project, is to do things for the greater good of emerging British menswear designers, and the fine product that they craft, all whilst having a laugh and showing what our homegrown talents are capable of.
DWU and YSC would like to take this opportunity to thank Peroni, for providing elements for our launch event, and in addition to this, the support of East London Furniture, BAF Graphics and DSA Productions, whose efforts have ensured that the store is a great shopping experience for our customers.
Please join us in celebrating on September 6th, during Vogue Fashion’s Night Out, for the launch event, where we’ll have our doors open for the evening, offering drinks, live music and some laughter.
15 Shorts Garden Covent Garden WC2H 9AT
6PM to 9PM
YSC - Your Sample Collective